Soumya Poddar’ Communication Design student year 3, in her ‘Branding’ course proposes a product inspired by her mother who is a professional healer.

A launch of a crystal infused skincare brand, which not only helps you clear your skin but also helps in keeping your aura clear and filled with positivity thus giving you the power of healing mind and body through skincare.

Nomenclature: \aabha\ in Hindi means ‘Aura’

Crystals have been used in holistic healing for centuries, with fans claiming they can do everything from boosting energy to calming nerves and balancing the body and mind. Now it can be your new beauty regime! These crystals not only impact your mind and temperament but also have skincare benefits.

There’s no denying that last year was a huge moment for skincare. However, it’s even clearer that 2020 and the coming years are bound to be bigger, better, and smarter than ever. From celebrities to bloggers to models, everyone is big about skincare.

‘Aabha’ offers organic, mystical and effective products for your skin and soul.

Crystals emanate vibrational energy with individual crystals resonating with different aspects that can support wellness and healing. They have been part of ancient healing rituals for years and now they have become a celebrity favourite… from diamonds to rubies and sapphire to rose quartz.

From boosting energy to calming nerves and balancing the body and mind. It was said that Cleopatra bathed in water infused with rose quartz because of its strong healing and anti-ageing benefits, while everyone from Kate Hudson to the Kardashian-Jenner’s has revealed they use crystals and gemstones for their health and beauty boosts.

Skincare is a new beauty trend which is spreading like wildfire. Skincare Brands are Incorporating crystal healing powers into their formulas.

‘Aabha’ a crystal-infused skincare brand, which not only helps you clear your skin but also helps in keeping your aura clear and filled with positivity.

Future beauty trends will look beyond Millennials and Gen ‘Z’.

We can indeed say we have come a full circle as we embrace the upcoming decade in the Gregorian calendar and heal the world while carrying old traditions of healing and well being.

Picture Credit: Sara Johnston

Disclaimer: All creatives are hypothetical classroom projects.
All rights reserved ISDI.

Academic Mentor: Utkarsha Malkar

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Indian School of Design & Innovation
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Mumbai 400013.

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