Thesis Abstract:

The study of the five or more senses has always been of key importance to psychologists because it helps us understand the key components of consciousness. But now with time, entire industries have been built on the senses e.g. the music, industry, cinema, radio, cooking, amusement parks etc. It has now become crucial that designers take into account the senses to ensure a better experience.

How does each individual sense differently? Sensors given to most of us are the same yet, we understand and perceive the world around us uniquely. How does the space we grow up in, the stories we hear, the things we experience and memory, change the way we perceive the senses. Why does my understanding of the world, a particular experience, a particular object differ from someone else? How does collectiv


e memory play a part in perception? Why do works of art need to be interpreted and why are they then interpreted differently? What are these ways of seeing and what role does history, culture, society and technology play in it? One will need to understand this intersection of culture and the senses, by addressing design, marketing and art initiatives in relation to the senses. What makes something aesthetically pleasing and why? While looking at these one interprets the commercialization of the censorious and its implications. The study was based on the passive process of bringing of information from the outside world into the body and to the brain, to the active process of how and why we selectively organise and interpret this information in different ways.



Credit:  Aaron Joseph

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