Learn all about Fashion Styling and Communication

To begin with, the term fashion is highly subjective; it does not always refer to clothing. The majority of the things you do to your accessories fall under the category of fashion!

Model & photographer at a Fashion photoshoot

Everything from the way you do your hair or make-up, to the tattoos and piercings you get on your body, to the accessories and footwear you wear, to the bags and sunglasses you carry is all an expression of your style. All of these things fall under the category of fashion. Fashion communication also refers to how you use these fashion accessories to reflect yourself. Right from how others perceive or receive you!


Any kind of projects you’ve worked on throughout your life always had some kind of creative element, something different that made your work worthy of applause, a new perspective on everything. Sounds like you?


Before a lot of fashion designers got into the field, they portrayed their creativity using other art forms such as painting, sketching, knitting, or anything else. Whatever gets your creative juices flowing! 


If you agree to everything above, then you’ll love fashion communication and styling cause you just described it for yourself. 


What does fashion communication mean?

Fashion communication is regarded as one of the industry’s pillars. Simply put, fashion communication is the act of communicating or speaking through design, clothing, accessories, or simply assembling the three for a look. 


Let’s dive deeper into the role of communication in the fashion industry.


Importance of Communication in Fashion & Styling 

Ladies shopping for clothes


Fashion communication design is one of the industry’s newest avenues. Every sector and industry needs effective communication.


The following categories can help you understand the role of communication in the fashion industry: 


  • Presentation:

To present yourself and your work, you must have strong communication abilities. No one will be able to perceive your potential or appreciate your talent if you are unable to speak effectively and confidently. Regardless of how talented or skilled you are. As a result, it’s just as important to communicate your talent as it is to have talent. 


Your power to exhibit a strong portfolio in impressing and convincing brands to believe in your vision. 


  • Networking:

Networking is one of the most crucial responsibilities in the fashion industry. The fashion business as a whole is built on the concept of networking. When it comes to identifying yourself with the proper people, making contacts, and engaging with your consumers or clients, networking is critical. Each of these things necessitates effective communication. 


Manual networking, for the most part, is still an important feature of networking. It is critical to take the lead on opportunities for direct communication at fashion events and exhibitions. It is in your best interest to grasp the mantra as quickly as possible.



  • Social Media: 


Fashion communications have just advanced to a whole new level in the twenty-first century. Every industry, including the fashion industry, has embraced virtual communications. That’s where social media networking rolls in. 


When it comes to connecting with the masses, social media marketing has become a significant element of the industry. If someone wants to climb the fashion ladder, they must use fashion communication to communicate with potential sponsors, partners, and clients.


Alongside these interpersonal skills, it’s important to have an education that teaches you the technical skills required to pursue a career in fashion communication and styling


What does the study of Fashion Communication include?


Its study includes fashion journalism, visual merchandising, photography, public relations, and styling. This subject also delves into the ideas of self-expression and identity. Since, it also teaches you industry communication skills focusing on verbal, written, and audiovisual communication techniques. 


Not every opportunity requires the same degree or qualification. A degree or course in advertising, fashion, photography, editing, or writing, on the other hand, can undoubtedly help you develop the necessary knowledge and skills in this field. To be more specific, enroll in a fashion communication program from a leading university.


Popular career options that you can pursue:


  • Fashion Blogger 
  • Fashion Stylist 
  • Fashion Journalist
  • Fashion Photographer, and many more.


Scope of Fashion Communication and Styling


The Fashion business is currently an open center for various intriguing opportunities, internships, and employment for persons who have the necessary ability and knowledge. Fashion is something that is constantly changing and becoming more popular with time. The fashion business appears to have a bright future. The fashion business is a creative place where you may try out new ideas without fear of being judged. In the fashion sector, you can take a few calculated chances. This industry is thought to be an unusual one that is always changing and evolving.


If you’ve come to the end of this article, we’re sure that you are already thinking about a career in fashion communication and fashion styling. 


How can ISDI help:


Kickstart your career in fashion communication and styling with formal training and education at ISDI School of Design & Innovation.


ISDI offers various design programs such as Fashion Design, Fashion Communication and Styling, Interior Design and Strategic Design, Communication Design, Product Design, and Management. Pursuing one of the degree programs, that is, Bachelors in Design (BDes) – 4-year program or Postgraduate In Design (PGDI) – 11 months program. Either of the programs is an alternative to a career in fashion and design. 


The ISDI campus is located in the business district of Mumbai, the commercial center of India. ISDI consists of a curriculum that is based on that of the Parsons School of Design, experienced and industry-leading faculty, and practical project-based training, all situated on a state-of-the-art campus. ISDI is just the right place for someone looking to start a career in fashion communication design.


“Creativity comes from a conflict of ideas”

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