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Design + Innovation


Design thinking is increasingly an integral part of business, product and service strategy. Business design drives innovation and allows entrepreneurs to create better solutions. The ISDI Design and Innovation post graduate course develops critical design thinking and product design capabilities in students.

The 11-month multi-disciplinary program combines technical-scientific aspects of design and innovation with the socio-cultural aspects and gives students a 360-degree exposure to the subject. The course aims to make students masters in product and business design. Special projects encourage them to collaborate with peers and give them hands-on experience in design and innovations strategies. The program helps students think about the intersection of users, technology and business while thinking about design.

Design + Innovation focuses on a wide range of design thinking topics, including interaction design, user research methods, branding and experience design, interface design and evaluation and business model innovation.

The program’s aim is to graduate innovators, entrepreneurs and designers who can create designs that are ground-breaking, sustainable and make local and global impact.



Participants in the Design + Innovation program go through an accelerated learning experience that combines theoretical rigor with practical applicability

ISDI's accelerated learning experience includes:

Collaborative: Work in groups, learn from peers, build faster, build complete.

Trans-disciplinary: Expose yourself to several perspectives, tap into multiple talents and expertise, build better.

Learning How to Learn: Explore new fields, synthesize insights, build hypothesis, run experiments.

+ Design + Innovation Foundation Core Months 1 - 3

Get a strong foundation in the key areas within Design + Innovation to build your individual learning path upon - irrespective of your earlier education background.

Creative Problem Solving with Business, Design, and Technology

  • Design Thinking:
    Creativity Problem Solving, Social Research Methods, Ethics
  • Business Systems Thinking:
    Systems Approach to Business Design
  • Service Design:
    Human-Centered Research and Design of Service Systems
  • Creative Computing:
    Object Oriented Programming

+ Choose Your Specialization 4 - 8 months

Choose a specialization that fits in with your background. Or better still, choose one that doesn’t! Use the specialisations to either build upon your exisiting knowledge, or to gain expertise in new exciting areas.

User Experience Design

Design products and services that people love to use.

Core Topics:

  • User Research Methods
  • Experience Design
  • Interface Design and Evaluation
  • Core Project
Creative Technology

Transform the way people will live in the near future.

Core Topics:

  • Sensing Technology
  • Actuation Technology
  • Interaction Technology
  • Core Project
Creative Entrepreneurship

Launch companies that could change the world.

Core Topics:

  • New Product-Service Development
  • Business Model Innovation
  • Business Planning and Financial Modeling
  • Core Project
Strategic Foresight

Use visionary foresight to resolve complex problems of today.

Launching in 2016

Social Innovation

Social Innovation

Launching in 2016

Design Business Management

Adapt to complexity and change to execute for impact.

Launching in 2016

+ Design + Innovation Capstone Project 9 - 11 months

Work together as a team with your peers from other specializations on an intense project to bring your Design + Innovation experience to a climax.

The Capstone Project gives teams the opportunity to take their Design + Innovation experience and apply it within their personal interest areas to develop something unique. Problem Statements could be self-proposed, or industry-proposed. Due to the close interaction with the venture ecosystem and industry, projects typically act as springboards to entrepreneurship, or to starting a career as a professional.


Culture & Place


Learn from the most successful startups which have design as a core business idea


Interact with Entrepreneurs, Consultants, Industry, and Investors.


Study Design Innovation in the heart of the Commercial Capital of India

Innovation & innovative minds need the right environment to blossom in. At ISDI, we offer our students the best location for studying this field, at the heart of the commercial capital of India.
Learn from the best in the field while observing the path-breaking work of some of the most successful start-ups in the country, each of which have design as their core business idea.
Through our hands-on lesson plans, we offer our students the chance to interact with the field's best known entrepreneurs, consultants, Industry specialists and Investors.
With the best of all spheres in strategic design and management as part of your lesson plan, you can assure yourself of a strong stepping stone into the field of strategy, design and management of businesses.


Student Work

Explore the variety of projects that our students work on, while at ISDI.






Candidates currently studying in 15th grade or who have completed an undergraduate degree/diploma (or 15 years of equivalent total education) in any discipline are eligible to apply.


Admission Process

+ Step 1 - Application Form

Your application helps us to learn about you. Click here to Apply.

You will receive a confirmation email with your application number after you have successfully submitted the online form. If you have not received an acknowledgment within 24 hours, please contact us on the Admissions Line +91 77188 65341 or +91 90043 06222.

Following documents must reach Admissions office via email as scanned copy OR via courier Or can be hand delivered to ISDI (Admissions Office) One Indiabulls Centre, Tower 2A, 6th Floor, Senapati Bapat Marg, Lower Parel, Mumbai 400 013. Phone: +91 77389 47444 within 7 days from the date of successful submission of the online application form -

  • Curriculum vitae
  • Declaration Form
  • 2 Passport size recent photographs against a plain background
  • Photocopy of Valid ID proof
  • Copies of Mark sheets of the course last completed or Predicted Grades

+ Step 2 - Pay the Application Fee

On completion of online application form it will lead you to the online fee payment gateway to pay the fee online. (Application Fee for ISDI Challenge is Rs. 3500 (Rupees Three Thousand Five Hundred Only) (Non-refundable))

If not paid immediately or any failure you can make the application fee payment via Paytm. On this page, please select New Registration, select the school as ISDI and then select "Application Fee for 2017 ( ISDI Parsons Mumbai - PG )" and proceed with the payment.

Alternatively, you may also send us a Demand Draft in favour of "ISDI" payable at Mumbai.

+ Step 3 - Take the ISDI Challenge

The PG ISDI Challenge constitutes a Creative Aptitude Test and a Personal Interview, taking place consecutively. This allows the Admissions Committee to assess the ability of a prospective student in showcasing his/her application skills, ideas and concepts in a practical milieu. You will be assessed for your conceptual skills and articulation; qualities that are required by you, both as an ISDI student and a future professional.

+ Step 4 - Announcement of Results

Our team is privileged to evaluate your ISDI Challenge paper. The results will be communicated to you via email after ratification by the ISDI Admissions Committee.

We encourage applications in the early phase of the application period starting October 2016 to January 2017, are considered for the scholarship.

+ Step 5 - Enrollment into the program.

  • Registration & Admission Fee of 15,000 + Service tax (as applicable) and a refundable Security Deposit of 25,000 are payable within 30 days of receiving the confirmation of successfully clearing the ISDI Challenge.
  • Registration & Admissions Fee is a onetime fee, payable at the beginning of the program. Registration Admissions Fee once paid is non-refundable.
  • The interest free Security Deposit will be refunded on completion of the program. There will be deductions from the Security Deposit, if there are any dues during the program.
  • In case of withdrawal of admission, candidate needs to provide an official application of withdrawal.

* All refunds will be considered and governed by ISDI Fee Refund & Guideline Policy.